HOUSE OF MILAE KOREAN RESTAURANT ADDS ANIMATED ELECTRONIC SIGN (PHOTOS)

If you are familiar with Milae Cleaners on River Road in Bethesda, you know that the owners recognize the marketing benefits of electronic signs. One has been displaying messages to drivers stopped at the intersection with Little Falls Parkway for years.

Now that the family has expanded into the hospitality industry, it's no surprise that they would add such a sign to their store. Animated signs certainly are more effective than traditional ones.

Here is the sign that was installed yesterday, at the future House of Milae on St. Elmo Avenue in Bethesda.

The sign's main message right now is "Coming Soon" but also refers to a "Korean Express Lunch."