Sunday, October 02, 2016

Ministry of Supply changes name to Ministry, adds clothing line for women

Just as build-out of the future Ministry of Supply space is clear to begin at Bethesda Row, the men's apparel chain has announced some major changes to its business model. First, the company has simplified its name to just "Ministry." Second, it has added a line of apparel for women. You can check out the first pieces for women on their website.

Ministry has also simplified its website, and has changed its naming scheme to make product names more descriptive. For example, the Archive dress shirt is now called the Daystarter dress shirt.

Their social media handle on all platforms has changed to MinistryApparel.

7 comments:

Anonymous said...

"Ministry of Supply" makes people think of Russia, and Russia makes people think of Trump. Not a good idea these days, especially in Bethesda.

Robert Dyer said...

9:33: No, Bethesda is a highly educated area, where residents know "Ministry of Supply" is actually a British term.

Anonymous said...
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Anonymous said...

Trump makes Bethesdians think of Dyer.

Robert Dyer said...

5:46: Your invention of new vocabulary words makes BethesdANS think of George W. Bush

Anonymous said...

"Vocabulary words"

As opposed to other kinds of words?

Hoist on your own petard, Birdbrain.

"George W. Bush"

Is there any member of your own party whom you actually like?

G. Money said...

The mind is a terrible thing to taste.